If I were given the opportunity to redesign the logo for the film equipment rental company "Ljud och bildmedia" I would break up the round lockup and design a more modern hierarchy. I would also emphasise the initialism "LBM" for a more focused messaging. In a tech world of red, black, yellow and blue logos I would use green as the primary colour. When you have wrapped on set and need to sort the equipment, the green label would stick out clearly.
